META name="keyword" content="keyword,internet, online marketing, internet advertising, emarketing, internet marketing, cost reduction, information, global audience"> Internet Marketing|Online Marketing|Global Audience Internet Marketing: October 2008

Saturday, October 25, 2008

Succesful Web Design

Millions of websites out there, but only a small percentage of them never get to a higher level or even manage to pull in more than a few visitors a day. World Wide Web that contains a wealth of information, but the fact is that most of the available information is absolute. Because there are more complete information on the Internet, you should really, if you want to make your website successful.

Anyone can come and start a web site associated with the topic almost does not recognize each other. But only a handful of people who really understand your topic or area of application and successfully to the capital. What a handful of people that reach more than 80% of income from the web.

So how exactly can design a website success? Here are some tips to get started:

1. Create unique content: Lost article spinners and replicators. They are now very easily found by search engine algorithms. Search engines love unique content, which means that the contents contained in the web site should not be anywhere on the web. This can only happen if you allow only those who meet the requirements to provide content, or write the same.

2. Aims to certain segments: Creating a multi-purpose Web site can be successful, but statistics show that the niche sites easier to generate revenue. Therefore, stick with one subject or scope. If you start a news site, try not to receive all types of news, but stick to the news on a particular niche. Stick with a niche and it will be successful.

3. Often encourage visits: Use a mailing list of subscribers to the arrest and is in constant contact with them. Giving reasons for visiting your site consistently and often. This will generate enough interest, your campaign search engine rankings and traffic.

4. Does not exceed the advertising: Do not fill your site with a sense of banners or sponsors in the hope of a quick leap. Web sites have been developed, the ads rarely used to provide a more professional appearance. This confidence is based more quickly and can improve your business in the long term.

5. Based on the web site on the idea: I can not state this enough. Is not the money in one web site alone. This is the idea behind it. What is your idea? Do you want the guitar community together in one platform? Is your site as a place for single mothers as a central platform to solve the problems?

Remember, the money is in the idea. I hope this article is informative. Remember, anyone can design a web site. Only a handful of people do it correctly and reap huge profits.

Wednesday, October 22, 2008

Steps Before Commencing Your Business

1.Make Clear the Intention.
Make clear your aim/intention to involve in this business, if you do this from the bottom of your heart or just to be imitate some one that has been successfully in this business.
If indeed from the pure mind and your conscience, then you certainly can prepare themselves in a much better mental and physical to start your own business. You know all the risks and understand the way to anticipate. However, if only because the property tempted, then so be prepared for the loser, a happy blame everything other than himself.


2. Set Your Vision.
When starting a business, should you have set your vision, what a basic foothold for developing your business so that it will be more developed in the future. Without vision, your business can not move forward rapidly.

3. Understand Your Business Mission.
Like the Vision, then you must also prepare the mission or Action for you to develop your own business. Prepare the Targets of Your Business, what steps are needed to reach the target business. Without understanding your mission of this business, you will regret later in the future.

4. Aware About Conducting A Big Business.
This required that there must be in the minds of your mind, is confident that the business that you run this is Big Business. Do not ever underestimate even your own business, although still a small at the beginning.

5. Stay Cool (hear the inner voice) Before Doing Business Mission.
We have to be careful with our own decision. Sometimes at the beginning of business, we were too “euphoria”. It can be obstacle to our business. Every thing which are out of control would result well. So, be careful with our spirit, we need to be calm and stay cool in handling the business.

6. Consistent Implementing Business.
Of course you also need to remain consistent in all things to develop your business. Consistent in meaning business, you should still move forward ... any obstruction in front of you ... You still have to continue forward persist ... Never surrender, never lose.

7. Maintaining Business in the Quality and Services.
Since you already intend to start your own businesses, the aspect of quality of products and services should be actualized in the program of your business, especially in the mind and your conscience.

8. Conducting Business Promotion not excessively.Business would be expand with a campaign. But, in organizing the campaign, we have to be humble. Don’t be excessive in saying our product is the best. To promote that our product is good would be better than saying that our product is the best. Don’t blame others in our promoting.

9.In God we thrust
You must remember! That your business is provided by our God, Allah SWT. You can also start a business because allowed by God. So do you feel that your business can be the road because of your own business. Remember Allah as much as possible, before the start of business, while on business, and after you complete your business. Essentially every time a businessman should always want to remember the good deeds. Because you only have to pick a business that provided by God.

Friday, October 17, 2008

Traffics

Visitors are prospects, they are your money plantation field. Whatever you do business in the Internet, visitors become important factors of your success.
Especially if the visitors are more familiar with you until then to become friends. They can become your prospective buyers. They can become a supporting your business. They can also provide input on yourself. Without them, your business would be no meaning. Therefore, I say, friends are invaluable assets. Without them, your products would be difficult to get predicate as best seller.
"But, how? Moreover, I still do not understand the Internet business. "Questions like this may cometo yourself. But do not worry. The answer can be found below:

1. Create Squeeze page. Especially for those of you who work in the Internet business, I highly recommend that your website have Squeeze page. You confused what Squeeze page is? Please open your www.FormulaBisnis.com.
After the first page opens, and then look at the top left corner. Now it is called Squeeze page. With Squeeze page, you can collect the names and addresses of their email. To make them interested to fill-in, make Squeeze page as interactive as possible. Think carefully about the design and the font. Also, do not forget the following:• Create a headline that fascinate. So that they are interested to fill them. • Show in the form of a list (bullet points). So that they are more easy to fill. • Give a gift to him/her who fill-in. For example, such as e-books.

2. Create your article on Business Make the articles related to your business. This can support your website. The need to be taken, the articles should be useful for your readers and presented in a language that is easily digested. And make sure in the bottom of this article you include a link to the Squeeze page. I am sure, with a routine post articles, at least 2-3 articles each week, you will be inundated many pengnjung.

3. Advertise The next strategy, you can advertise. Advertise still be one of the best strategies to invite visitors. Although our site would be popular, but we should still maintain and advertising to encompass new visitors.
With advertising, the opportunity to get the visitors always open. The important things, when you intend to advertise, make sure that the traffic of advertising is high enough. Note also the effectiveness. If the visitors you get from the total visitors reaching 10 - 20%, then your ad is successful. If not, other than you need to see your ad format, also need to consider to move your advertising.

It’s easy to fascinate the visitor, isn’t it? If they are interested in your offer, then certainly they would come by themselves to submit their email address. Please try!

Friday, October 10, 2008

Email Marketing

E-mail marketing is a form of direct marketing that uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: • sending e-mails in order to improve the relationship of a merchant with your current or previous clients and to foster customer loyalty and repeat business, • sending e-mails with the aim of acquiring new customers and convince existing customers to buy something immediately, • add ads to e-mails sent by other companies to their customers, and • sending e-mails over the Internet, like e-mail and does not exist outside the Internet (for example, the network of e-mail and FIDO). The researchers estimate that U.S. companies alone U.S. $ spent 400 million e-mail marketing in 2006 Benefits E-mail marketing (Internet) is very popular with businesses for several reasons: • A mailing list has the potential to distribute information to a wide range of specific potential customers at relatively low cost. • In comparison with other investments in media, such as direct mail or printed newsletters, e-mail is cheaper. • An accurate ROI can be monitored ( "track to cart") and has proven to be high when done correctly. E-mail marketing is often regarded as second only to search marketing as the most effective online marketing tactic • The deadline for delivery of an email is short (ie, seconds or minutes) compared with a notice by mail (ie one or more days). • An advertiser is able to "push" the message to your audience, as opposed to the site based on advertising, which is based on a customer to visit that site. • E-mail messages are easy to trace. An advertiser can track users through autoresponders, web bugs, bounce messages, requests to unsubscribe, read receipts, click-throughs, etc. These mechanisms can be used to measure the rates of open , Positive or negative responses, and to correlate sales with marketing. • Advertisers can generate repeat business affordable and automatically. • Advertisers can reach a large number of e-mail subscribers who have opted in (ie consent) to receive email communications on subjects of interest to them. • More than half of Internet users check or send e-mail on a typical day • Specific types of interaction with messages can trigger other messages to be delivered automatically, or other events, such as updating the profile of the recipient to indicate a specific category of interest. Disadvantages Many businesses use email marketing to communicate with existing customers, but many other companies for sending unsolicited bulk e-mail, also known as spam. Internet system administrators have always considered responsible for dealing with "abuse of the network," but not "abuse in the network." That is, who will act very strongly against spam, but leave matters such as defamation or trademark infringement to the legal system. Most managers have a passionate dislike of spam, which is defined as any unsolicited e-mail. Draconian measures such as having a corporate website, with or without notice, are completely normal responses to spamming. Normally, the terms of service for Internet companies in contracts permit this type of action, so the spammer does not often resort. Illegal e-mail before the marketing legitimate e-mail marketing. In the early Internet (ie Arpanet), you can not use half for commercial purposes. As a result, marketers are trying to establish themselves as legitimate businesses in the e-mail marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate. It is often difficult for observers to distinguish between legitimate and spam e-mail marketing. First, spammers attempt to represent themselves as legitimate operators. Second, direct marketing groups, such as the U.S. Direct Marketing Association (DMA) have pressured lawmakers to legalize the activities that some operators of the Internet are considered spam, such as sending "opt-out 'mail unsolicited commercial e. Thirdly, the volume of spam has led some people to mistake legitimate commercial e-mail spam. This situation occurs when the user receives an e-mail from a mailing list to which it subscribes. Additional confusion arises when both legitimate and spam messages have a similar appearance, as when messages include HTML and graphics. Established an effective technique used by companies marketing by e-mail is to require what is known as the "double opt-in" method of requiring a potential recipient manually to confirm your request for information by clicking on a link and enter only a unique identification code to confirm that the beneficial owner of the e-mail address has been requested information. Responsible email marketing and auto companies use this double opt-in method to confirm each request before any information is sent out. A report published by the e-mail services company, a return path, starting in mid-2008 e-mail deliverability remains a problem for legitimate traders. According to the report, legitimate mail servers on average implementation rate of 56%, twenty percent of the messages were rejected, and eight percent were filtered. Because the volume of spam e-mail on the Internet, spam filters are essential to most users. Some traders report that legitimate commercial e-mail messages often get caught and hidden by the filters, however, is somewhat less common e-mail to users complain that spam filters blocking legitimate mail. The companies taking into account the use of an e-mail marketing program must ensure that your program does not violate spam laws, such as the United States' Control Assault of Non-requested Pornography and Marketing Act (CAN -SPAM) [5], the European Union Privacy and Electronic Communications Regulations 2003, or your Internet service provider in the Acceptable Use Policy. Even if a company adheres to applicable laws, may be blacklisted (by example, in SPEWS) if Internet e-mail administrators determine that the company is sending spam. CAN-SPAM compliance The CAN-SPAM Act of 2003 authorizes the U.S. a penalty of $ 11,000 per violation of spam each recipient. Therefore, many commercial e-mail marketing within the United States use a service or special software to ensure compliance with the law. A variety of older systems that exist do not guarantee compliance with the law. To comply with the Act regulating the e-mail, services typically require users to authenticate their return address and include a valid physical address, providing a click on an unsubscribe feature, and prohibit the import list Addresses that has not acquired a valid permit. Besides meeting the legal requirements, e-mail began to service providers to help customers set up and manage their own e-mail marketing campaigns. The supply of service providers of e-mail templates, as well as methods for managing subscriptions and cancellations automatically. They also provide statistics on the number of messages received and opened, and whether the recipients clicked on links within the messages. The CAN-SPAM Act has recently been updated with some new regulations which came into force on July 7, 2008. Opt-in e-mail advertising Opt-in e-mail advertising, or permission marketing is a method of advertising via e-mail whereby the recipient of the publicity has given his consent to receive it. This method is one of several developed by merchants to eliminate the disadvantages of e-mail marketing. Opt-in e-mail marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. [6] This system is intended to eventually result in a high degree of satisfaction among consumers and marketers. If you opt-in e-mail advertising is used, the material that is sent by email to consumers was "expected". It is assumed that the consumer wants to receive, which makes it unlike unsolicited advertising sent to consumers. Ideally, opt-in e-mail ads will be more personal and relevant to the consumer that targeted ads. A common example of the marketing authorization is a newsletter sent to a company advertising for clients. These newsletters inform customers of upcoming events or promotions, or new products. [7] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the time of purchase if they would like to receive the newsletter. With a base of opted contact information stored in its database, marketers can send promotional material automatically. They can also segment their promotions to specific market segments.

Display Advertising

Display advertising is a form of advertising which usually contains text (ie copy), logos, photographs or other images, location maps, and similar items. In magazines, the display of advertisements may appear on the same page, or on the page adjacent to, the overall editorial content. In contrast, classified advertising in general, appears in a separate section, was traditionally text-only, and is available in a limited selection of fonts. Display ads are not required to contain images, audio or video: textual advertising is also used when the text might be more appropriate or more effective. The example of text ads is a commercial messages sent to users of mobile devices. A common form of display advertising means billboards.

Internet Display advertising also appears on the Internet as a form of Internet marketing. Display advertising appears on websites and in many ways, including Web banners. These banners can consist of static or animated images and interactive media that can include audio and video elements. Adobe Flash is the format of such interactive ads. The Interactive Advertising Bureau, a trade group for the industry, lays down some rules for displaying online advertising sizes and shapes. You can also visit www.funfred.cabanova.com for more information or links

Business Models

Internet marketing is associated with several business models: e-commerce - the goods are sold directly to consumers or businesses, the publication - advertising sales, lead-based websites - an organization that creates value by acquiring sales of its website, and affiliate marketing - a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

There are many other business models based on the specific needs of each person or company is launching a marketing campaign on the Internet. Differences traditional marketing One-on-a The user is directed regularly browse the Internet itself, so marketing messages can reach them personally. This approach is used in the search market, where the ads are based on the search engine keywords entered by the user. Appeal to specific interests Internet marketing emphasis in marketing that appeals to a specific behavior or interests, instead of reaching a wide demographic defined. "Off-line marketing typically segment their markets according to age group, gender, geography, and other general factors.

Online merchants have the luxury of the orientation of the activity. For example, a kayak company can send notices in kayaking and canoes websites with the full knowledge that the public has an interest related. Internet marketing differs from the magazine ads, where the goal is to appeal to the demographic projections of the magazine. Because the advertiser has knowledge of the recipients, who are engaged in certain activities (eg, upload images, contributing to the blogs) - the company is not based on the expectation that a certain group of people who interested in your product or service.

Benefits Internet marketing is relatively cheap compared with the proportion of costs against the scope of the target audience. Companies can reach a wide audience for a small fraction of the budgets of traditional advertising. The nature of the medium allows consumers to research and purchase of products and services at their own convenience.

Therefore, companies have the advantage of appealing to consumers in an environment that can produce results quickly. The strategy and the overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively.

Almost every aspect of a marketing campaign on the Internet can be tracked, measured and verified. Advertisers can use a variety of methods: pay per impression, pay per click, pay-per-play, or pay for each share. Therefore, marketers can determine which messages or offers are more appealing to the audience.

The results of the campaigns can be measured and monitored immediately because online marketing initiatives usually require users to click on an ad, visit a website, and perform a specific action. Such measurement can not be achieved through advertising hoardings, where an individual at best be interested, and then decide to get more information at a later time. Internet marketing from 2007 is growing faster than other types of media.

Due to the exposure, response, and the overall efficiency of Internet media are easier to track more traditional off-line via the media-use web analytics, for example, the Internet -- Marketing can offer a greater sense of accountability to advertisers. Marketers and their customers are increasingly aware of the need to measure the impact of collaboration on marketing (that is, how it affects the Internet sales at stores) instead of siloing every advertising medium. The effects of multichannel marketing can be difficult to determine, but they are an important part of determining the value of media campaigns

Effects on Industries

Internet marketing has had a major impact in several pre-retail-oriented industries, including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Internet marketing is now outperforming the radio market in terms of market share. In the music industry, many consumers have been buying and downloading music (eg MP3 files) over the Internet for several years, in addition to the purchase of compact discs. In 2008, Apple Inc. 's iTunes Store has become the largest seller of music in the U.S.

The number of banks offering the ability to perform online banking has also increased. Online banking is believed to appeal to customers because it is more convenient to visit bank branches. Currently more than 150 million U.S. adults now online banking, with increasing speed Internet connection is the main reason for rapid growth in online banking. [Citation needed] of people who use the Internet, 44 percent now perform banking activities over the Internet. [edit] Internet auctions have gained popularity. Only items that previously could only be found at flea markets are being sold on eBay.

Specialized e-stores sell items ranging from antiques to the film props.As the first online platform for resale, eBay is often used as a basis for price-specialized topics. Buyers and sellers often look at the prices on the website before going to flea markets, the price on eBay often becomes the subject of the sale price.

It is increasingly common for vendors of the flea market to a place targeted advertising on the Internet for each of the issues that are selling online, all while running their businesses outside their homes. The effect on the advertising industry has been profound. Within a few years, online advertising has grown to be worth tens of billions of dollars a year.

PricewaterhouseCoopers reported that U.S. $ 16.9 million was spent on Internet marketing in the U.S. 2006Internet in marketing has had a growing impact on the electoral process. In 2008, candidates for president largely on Internet marketing strategies used to reach constituents. During the 2007 primary elections of candidates added an average of over 500 social networks supported by day to help spread their candidate Barack Obama USA

Broadband Induced Trends

Broadband induced trends Online advertising techniques have been drastically affected by technological advances in the telecommunications industry. In fact, many companies are adopting a new paradigm that is changing the approach to online ads simple text to rich multimedia experience. As a result, advertisers can more effectively participate in and manage online branding campaigns, which aim to shape consumer attitudes and feelings toward certain products.

And what is the critique of technological development that is generating this paradigm shift? The answer: broadband. In March 2005, about half of all households were equipped with broadband technology. In May 2008, broadband technologies has spread to more than 90% of all residential Internet connections in the United States.

When one considers a study by Nielsen conducted in June 2008, which estimated that the number of U.S. Internet users 220141969 like, you can calculate that there are currently around 199 million people in the United States the use of broadband technologies to browse the Web. As a result, all the 199 million members of this burgeoning market have the ability to watch TV-like ads with the click of a mouse.

And to be sure, online advertisers are working feverishly to design rich multimedia content that will generate a "warm fuzzy" feeling when viewed by its target audience. As connection speeds continue to rise, so the frequency of online branding campaigns.

Security

Information security is important both for companies and consumers involved in online business. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will be kept private. Encryption is the main method for the implementation of privacy policies.

Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that buy customer information offer the option for people to have their information removed from the database, also known as opting out.

However, many customers are not aware, as long as their information is being shared, and are unable to stop the transfer of information between their firms if there is such activity. Another major security concern that consumers have with e-commerce merchants or not it is going to get exactly what they are buying.

Online merchants have tried to address this concern by investing in building strong consumer brands (such as Amazon.com, eBay, Overstock.com), and by mobilizing trader / systems for classifying information and e-commerce solutions union. All these solutions attempt to assure consumers that their transactions are free because of problems merchants can be trusted to deliver products and services. Moreover, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to cope with the problems effectively if they occur.

Limitation

Internet marketing requires customers to use the latest technologies in place of traditional media. Low-speed Internet connections are another obstacle.

If companies build large or too complicated web sites, individuals connected to the Internet via dial-up connections or mobile devices may experience significant delays in delivery of content.

From the perspective of the buyer, the inability of buyers to touch, smell, taste or "prove" the property before making a purchase online may be limited.

However, there is no industry standard for electronic commerce providers to reassure customers by having liberal return policies as well as in-store pick-up services. A survey of 410 marketing executives listed the following barriers to entry for companies seeking large online market: a lack of ability to measure the effects, the lack of internal capacity, and difficulty to convince senior management

Advantages of Internet Marketing

Internet marketing is relatively cheap compared with the proportion of costs against the scope of the target audience. Companies can reach a wide audience for a small fraction of the budgets of traditional advertising. The nature of the medium allows consumers to research and purchase of products and services at their own convenience.

Therefore, companies have the advantage of appealing to consumers in an environment that can produce results quickly. The strategy and the overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Almost every aspect of a marketing campaign on the Internet can be tracked, measured and verified. Advertisers can use a variety of methods: pay per impression, pay per click, pay-per-play, or pay for each share.

Therefore, marketers can determine which messages or offers are more appealing to the audience. The results of the campaigns can be measured and monitored immediately because online marketing initiatives usually require users to click on an ad, visit a website, and perform a specific action. Such measurement can not be achieved through advertising hoardings, where an individual at best be interested, and then decide to get more information at a later time. Internet marketing from 2007 is growing faster than other types of media.

Due to the exposure, response, and the overall efficiency of Internet media are easier to track more traditional off-line through the media-use web analytics, for example, the Internet -- Marketing can offer a greater sense of accountability to advertisers. Marketers and their customers are increasingly aware of the need to measure the impact of collaboration on marketing (that is, how it affects the Internet sales at stores) instead of siloing every advertising medium. The effects of multichannel marketing can be difficult to determine, but they are an important part of determining the value of media campaigns.

Differences from Conventional Marketing

One-on-approach
The user is directed regularly browse the Internet itself, so marketing messages can reach them personally. This approach is used in the search market, where the ads are based on the search engine keywords entered by the user.

Appeal to specific interests
Internet marketing emphasis in marketing that appeals to a specific behavior or interests, instead of reaching a wide demographic defined. "Off-line marketing typically segment their markets according to age group, gender, geography, and other general factors. Online merchants have the luxury of the orientation of the activity. For example, a kayak company can send notices in kayaking and canoes websites with the full knowledge that the public has an interest related. Internet marketing differs from the magazine ads, where the goal is to appeal to the demographic projections of the magazine. Because the advertiser has knowledge of the recipients, who are engaged in certain activities (eg, upload images, contributing to the blogs) - the company is not based on the expectation that a certain group of people who interested in your product or service.

What Internet Marketing is

Internet marketing, also known as web marketing, online marketing, Internet advertising, or eMarketing is the marketing of products or services through the Internet. The Internet has brought many unique benefits to marketing, one of whom is a cost reduction of the distribution of information and the media to a global audience.

The interactive nature of Internet marketing, both in terms of providing the answer and get instant answers, is a unique quality of the environment. Internet marketing is sometimes considered to have a wider scope because it related to digital media like Internet, e-mail, and wireless media, however, Internet marketing also includes the management of digital customer data management and electronic customer relationship (eCRM) systems. Internet links and creative marketing and technical aspects of the Internet, including design, development, advertising and sales.

Internet marketing does not only involve the construction or promotion of a website, nor is put a banner ad on another site. Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales targets with their website the function and appearance, focusing on its target market through proper choice of advertising, media communication and design. Internet marketing also refers to the placement of media along different stages of customer engagement through search engine marketing (SEM), search engine optimization (SEO), ads banner on specific websites, e-mail marketing strategies and Web 2.0.

In 2008 The New York Times that working with comScore published an initial estimate for the user to quantify the data collected by large Internet-based businesses. Counting four types of interactions with the websites of the company, in addition to the successes of the advertisements served from advertising networks, the authors found the potential for collecting upwards of 2,500 pieces of data on average per user per month.