Broadband Induced Trends

Broadband induced trends Online advertising techniques have been drastically affected by technological advances in the telecommunications industry. In fact, many companies are adopting a new paradigm that is changing the approach to online ads simple text to rich multimedia experience. As a result, advertisers can more effectively participate in and manage online branding campaigns, which aim to shape consumer attitudes and feelings toward certain products.

And what is the critique of technological development that is generating this paradigm shift? The answer: broadband. In March 2005, about half of all households were equipped with broadband technology. In May 2008, broadband technologies has spread to more than 90% of all residential Internet connections in the United States.

When one considers a study by Nielsen conducted in June 2008, which estimated that the number of U.S. Internet users 220141969 like, you can calculate that there are currently around 199 million people in the United States the use of broadband technologies to browse the Web. As a result, all the 199 million members of this burgeoning market have the ability to watch TV-like ads with the click of a mouse.

And to be sure, online advertisers are working feverishly to design rich multimedia content that will generate a "warm fuzzy" feeling when viewed by its target audience. As connection speeds continue to rise, so the frequency of online branding campaigns.