Business Models

Internet marketing is associated with several business models: e-commerce - the goods are sold directly to consumers or businesses, the publication - advertising sales, lead-based websites - an organization that creates value by acquiring sales of its website, and affiliate marketing - a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

There are many other business models based on the specific needs of each person or company is launching a marketing campaign on the Internet. Differences traditional marketing One-on-a The user is directed regularly browse the Internet itself, so marketing messages can reach them personally. This approach is used in the search market, where the ads are based on the search engine keywords entered by the user. Appeal to specific interests Internet marketing emphasis in marketing that appeals to a specific behavior or interests, instead of reaching a wide demographic defined. "Off-line marketing typically segment their markets according to age group, gender, geography, and other general factors.

Online merchants have the luxury of the orientation of the activity. For example, a kayak company can send notices in kayaking and canoes websites with the full knowledge that the public has an interest related. Internet marketing differs from the magazine ads, where the goal is to appeal to the demographic projections of the magazine. Because the advertiser has knowledge of the recipients, who are engaged in certain activities (eg, upload images, contributing to the blogs) - the company is not based on the expectation that a certain group of people who interested in your product or service.

Benefits Internet marketing is relatively cheap compared with the proportion of costs against the scope of the target audience. Companies can reach a wide audience for a small fraction of the budgets of traditional advertising. The nature of the medium allows consumers to research and purchase of products and services at their own convenience.

Therefore, companies have the advantage of appealing to consumers in an environment that can produce results quickly. The strategy and the overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively.

Almost every aspect of a marketing campaign on the Internet can be tracked, measured and verified. Advertisers can use a variety of methods: pay per impression, pay per click, pay-per-play, or pay for each share. Therefore, marketers can determine which messages or offers are more appealing to the audience.

The results of the campaigns can be measured and monitored immediately because online marketing initiatives usually require users to click on an ad, visit a website, and perform a specific action. Such measurement can not be achieved through advertising hoardings, where an individual at best be interested, and then decide to get more information at a later time. Internet marketing from 2007 is growing faster than other types of media.

Due to the exposure, response, and the overall efficiency of Internet media are easier to track more traditional off-line via the media-use web analytics, for example, the Internet -- Marketing can offer a greater sense of accountability to advertisers. Marketers and their customers are increasingly aware of the need to measure the impact of collaboration on marketing (that is, how it affects the Internet sales at stores) instead of siloing every advertising medium. The effects of multichannel marketing can be difficult to determine, but they are an important part of determining the value of media campaigns