META name="keyword" content="keyword,internet, online marketing, internet advertising, emarketing, internet marketing, cost reduction, information, global audience"> Internet Marketing|Online Marketing|Global Audience Internet Marketing: 2008

Friday, December 19, 2008

Study is Never Ending

I have just been rejected by a social media to become the member because of one reason that my blog has not met the requirement yet. I think many times to find in what aspect my blog has a missing, I am in the finding process......

So, from this case then I have got a lesson that we should study forever....never stop. As far as we are online, try to study as much as we can by surfing/ browsing the internet.

We should be active in the forum, to discuss the new issues dropped by the forum members, especially inline with our blog topic.

We should also read again e-books we have read and we should practice the items need to be practiced. Sometimes, second reading would have the different understanding than the first reading. Therefore, we need to read again the e-books we have ever read. Make notes and marks for the important things that might be we left at first reading.

How surprised we are that there are many things that we've got again after second reading. So, it means that study should be repeated again and again as far as we can in other to confirm that our previous understanding was true.

Tuesday, December 16, 2008

Blog Moneytizing

Making money from blog is the next activity we should consider after our blog have been online and all business related with domain and hosting have been ready.

ProBlogger Darren Rowse discussed in a recent post how he’s making money with his blogging, and more generally, with his websites.

The following is a classification of its main sources of income for one of his personal blogs for the fourth quarter of 2006. Darren also included some information on how to use each of these revenue streams and products that offer better job for him to monetize their blogs and websites:

Chitika: While we do not work on all blogs (for example I do not use here at ProBlogger) and there is a traffic minimum to be accepted by them, Chitika is still my biggest source of revenue. They offer a variety of ad units and revenue flows - the top three for me are eMiniMalls, related product units and Shoplincs. Work will continue on the best sites related to the production. Instead SPS units by the end of posts (which give a good option for people to click when you finish reading and experiment with direct links to products in its shoplinc of product reviews (of products) on their blogs. (...)

AdSense: The most popular form of advertising on blogs is AdSense (according to some studies I've seen) and for me it's a reliable source of income that provides a significant level of income (slightly less than what it pulls in each month Chitika ). While the use referrals and their search product in some of my sites I find it normal that the ad is the best production of income for me - particularly rectangle (250 x 300 pixels), which placed close to content with a mixture of design . (...)

Name: Surname: Perhaps the greatest driving force for me in the past 12 months in terms of my income has come from TLA. Whilst they have a ceiling of what they earn for that site are another good source of income solid for me - especially now that it has added feedvertising (RSS ads), which conducts out any other type of RSS ad that I have tried. I am hearing from many bloggers that TLA is their biggest source of income now. It works best on sites that have been around for a while - do not need big traffic to be accepted - but with some Page Rank and search engine presence helps.

Amazon Associates: The fourth quarter of each year tends to be a good year for me in terms of commissions from Amazon. The last quarter was a moment that people are buying into a state of mind in preparing for Christmas - smart placement (deep linking inside posts) can bring great conversions. The key is to choose products to promote. Read more tips on affiliate programs to the blogs of some other tips on optimizing Amazon.

Private offerings of ads: I do a lot of offers private ad (s something that should focus on, but there are only so many hours in the day), but when they come in that may be important (if you have decent traffic). I have signed only two bids on my blog digital photography with Apple and Adobe for the next couple of months by which a suspect is the next leap forward this quarter.

Various Affiliate Programs: My blogs have a variety of smaller affiliate programs from them. I try to find quality products that deal with topics that I can really recommend - often via comments. Some of the best conversion of the products that I have recommended this last quarter included - Digital Photography Secrets (a camera technique of the series), Pro Photo Secrets (a product of Photoshop) and SEO Book (Aaron's legendary resources).

ProBlogger Job Boards: Not spectacular, but more and more revenue. I see this more as a service to readers that a stream of income at this time - but not pay for itself and put in a few hundred dollars each month.

BlogAds: I do not use much these days but in a little each month. I noticed BlogAds decrease in performance for me all the time happened to the new version. I'm not sure if my problem or hers, but apart from a blog that rarely sees sales these days (source - http://brightlaunch.com)

Monday, December 15, 2008

Free Domain

One of the process to be followed before hosting is domain registering. For this process, you need to contact a domain provider which usually in one company with hosting provider.

Firstly, while entering a site for domain, you are requested to order your domain, you typed it, say such as www.yoursite.com
Then the sitae will check the availabilty of this domain name.
If it is available, it means you mac proceed with the registered domain name. If not, you need to rpeat again until you find that your chosen name is available.

Domain need to be paid, but some provider also provide the user with free domain such as from www.cocc.com

You may proceed using it by clicking co.cc banner at this blog.......

Thursday, December 4, 2008

The Importance of Sense of Business

One of the guidance in online business I have ever read that we have to treat the online business as our real business the same as offline.

So, we need to study the character of a business rela player, to take lesoons from them. Tehere are many thins we can study from them about the history how they treted their business util success.

Success is not come easily without a hard and smart working. There is a proverb; "No extra lunch today", means that every effort shall be done in order to get our lunch. So in the real meaning we should work to get the result, not just a gift.

So, one thing that we have not from study is "sense of business". I some times said that this is some thing related to talent. But it can be built-in through the serious spirit to win.

So....in online business...we also should consider this.

Saturday, November 29, 2008

Earning by Watching Cashfiesta

One day one of my buddy sent me a message about earning money from cashfiesta. He said that this is the easiest way to get money from the web by only placing banner from cashfiesta on pur desktop and keep watching it along the desktop in using.

The way to joint this is simple......
http://www.cashfiesta.com/php/join.php?ref=IAhkab

Please copy the abobe link and paste on the browsing box....then you are ready to register.

Please try.

Tuesday, November 25, 2008

Income from Online Business

Many of my office friends ask me about how could we have the income from internet?, What is the secret?.....

I talked to them that there are many ways to get income from internet., shortly I explained……
You could get the income from the commission of ads placed on your site/blog. This is what we called pay per click (ppc), such as google adsense.
You could get the income from writing, such as from review at sorty.com
You could get commission fron selling of other’s product such as books from amazon.com.
You can get commission from many sources……. I said, principally what we get from internet almost all are “commission”. It’s so simple, isn’t it?

Let’s say PTC, Paid To Click.
This is only the income we have from only clicking a site an watching the ads on it for a certain times. Yes, we paid only for watching the ads. Why? Because a company placed and ad on the PTC site, the company paid to PTC site. So, the PTC site pays us for our click. So, this is simple, we get the money without making a site or blog.

About google adsense.
We placed ads from google adsense on our site. Then visitor of our site click the ads. So, we are paid by google adsense for the ad clicked by visitors.

About Amazon.
We placed amazon ads on our sites, such as books, electronics, garment etc. If visitor clicks the ads and buy the products, we then paid by amazon. The percentage would vary, from 10 to 40 %.......it’s siginificant, ok?

So, please build your online business soon….

Tuesday, November 18, 2008

Sucess Tips in Getting Money From Googel Adsense

Having read many ads on the internet about the success in Google Adsense or etc some times make us wonder if it’s true?. Many of ads says about their experience getting $ 100 every daya or even more….

In my notes from my teacher in internet marketing, the method is onle simple and generic:
To profit from Adsense, you must master three important key factors:
-Keywords
-Content Content Content!
-Traffic

Keywords and content are basically related to each other. In writing the content, we should develop the paragraph by using the selected keywords consistently based on our research. If we are fail to do this then ad links that are not related to the content may appear on our website/blog and also the percentage of clicks would decrease. Remember that certain keywords have higher value than other keywords and to get higher revenue, when we write our content, we need to focus on using similar keywords.


Traffic: Indicating where our traffic or visitors are coming from is also one of the most important factors. The more targeted traffic that flows to our site, the more clicks we would receive, and the more revenue we would make. This is where most webmasters will focus their efforts on.


Do not do these:
1. Do not create Web sites only for the purpose of putting Adsense ad links on our site! Why? Google has a way of knowing this and they clearly state that if we have this type of Web site, they will ban us.
2. Do not click on our own links because this will also get us banned.
3. Once we've been banned from the Adsense program, they will never let we back in.

Monday, November 17, 2008

Color Adjustment of Your Ads

The color of your ads will affect your ads outcome. The more color blending their ads with your site design, the more people they can see their ads and click on it. Using attractive color, but not annoying, will also return a good result.

In Google AdSense, you can choose the color of your AdSense ads using the color feature. You can change the text color, color title, URL, color, background color, borders and the color of your AdSense ads., With an easy-to-use user interface.

Most people tend to make the color similar to the design of your site.
And set a background color to the borders of the same color as your site background color. Setting text color the same color as your main website text color.
Color adjustment to the URL of the same color as your link color.
Color adjustment for the title of the same color as its content or color of title H1, H2, H3 tags of the same color or color of their relationship. That's the basic idea.

You can also choose to limit the AdSense ads, and the use of contrasting colors for the background, to make their ads. I think that is nearly as effective as the mixture of colors.

To help you choose the color, it's best if you take some of your time and read this excellent article, The Psychology of Color. You learn a lot from the article, including the meaning of each basic color, its effect on our mood, and what colors you should avoid. Once you find several good combination of colors, try to turn your color palette from the combination of AdSense.

Finally, remember that you must also avoid the blindness of ads.

Sunday, November 16, 2008

Ways To Monetize Your Site

Here you go with 5 separate ways to monetize your website with little description of each ..

1. Graphic banner ads

You can sell your web space to place banner ads picture. Unlike PPC ads these ads does not work on PPC base. Instead of these ads are sold for a particular duration, usually on a weekly or monthly. This blog is usually ideal for website owners, but also can integrate this service, depending on network ads. These ads are usually 125 * 125 size. This place is relatively new and increasingly advertisers are attracted towards it. You can earn some $ 3 to $ 25 or more per banner per week. Depends on your site google PR and Alexa ratings. performancingads is an example of network along with many others available.

2. Online or contextual ads
Very useful for bloggers, but the sites can also find plug ins to integrate the ads on their sites. As its name suggests these ads are shown to make its text as hyperlinks. If you can say, its content contains a keyword Free Games which will become a hyperlink and when the visitor brings the mouse over the text / link that will pop a small ad. It can be based on PPC as AdBrite or may not be the basis for ad sales, relatively mush higher commissions.

For example, you can integrate into an outlet on Clickbank, which will display products related to the context, and if a user views and goes through it, can make a sale. This is good in your users is to see additional information and products related to their content.

3. PPC ad

Very familiar, seen on thousands of websites and may already be using in your site. Therefore, it makes no bad but you can add the user experience if your service s AdSense ads as valuable sample ads.

As mentioned Google AdSense is the example along with Yahoo ads (only for U.S. based publishers), clicksor, AdBrite, and many other works on this model. Of course you should go with the highest pay levels and are more reliable than Google AdSense and Yahoo ads. To avoid any bad always keep backups of registration and other evidence ad network.

4. Pay for play
Another stream that runs independently from all over the ads is to pay for play. So when a user accesses your site, which has integrated pay for play username and stays of more than 2 seconds, a background sound of the ad is played if the visitors are s speakers On or Off you make money. Usually, you earn about $ 350/100K pages of U.S. Based on the traffic. Therefore, if you're having a large volume of visitors, and then happy $ 350 * (not the 100Ks).

5.Text Link Ads:

As mentioned earlier, the road should be ethical. Text link ads can be for the user s, but not for Google. Since this method exploits Google link strategy. You could be in danger of its website to sanction if it is suspected that he found to sell their bonds, but not difficult for users of its site if it is recommended or under Partner s section. The risk is if you sell and through links suspects of the network. The sale standard is usually based on PR for your site or inside pages, Alexa and no scores. setback for Yahoo. You can even earn $ 200/link/month if your site falls in standards of good text link to service announcements. Think carefully before doing so.

Saturday, November 15, 2008

Creating Keywords

I’ve ever read about how to know which keywords most searched on Google, and how to create an article by using popular keywords and phrases that are frequently searched on Google. We can use these keywords in addition to shoot with the goal of improving the blog visitors, we can also use the article to market our products.. Before we discuss how to create and manage a blog to become a weapon of our affiliates so this time I try to share about how we choose keyword or the right keywords that will be used for fishing visitors through search engines, particularly Google.


I take the example of a case where we want to attract visitors from Google with an article ….. yes I if I said when this many people that perform a search on google video to get hot Miyabi or 3gp porn and the like. To get the link sites that meet the desire of the search is, of course we will have a little hesitation, whether we will optimize the word or 3GP VIDEO FILM or that or the other. Because basically, Video, 3gp and kind words that have a similar meaning, would be years of the series of words in the search query. So how do we know what the word is the most sought word of similar meaning that it contains?
To check and study this, please visit Google.com/trends…… type the above words video, 3gp….and then click search and so on…please try...

Friday, November 14, 2008

Selling Power

After having been in the internet marketing for about six months, as newbie, I have thaiught taht one thing we should also consider is "selling power" of our website/ blog.

To tell you the truth, I myself until now have not had a significant amount of traffics on all of may websites/ blogs, although I have imolemented what the expert said.

So, we have to analize why we have the situation like this. I think we should review the selling power of our website. This is the term that is relatively depends on the visitors need and vision.

If we have the visitors who would write down the comment, it's ok then we could understand their opinions. But in the condition that we don't have enough input from visitors, what should we do?

I think, we sholud go the basic think, from the beginning, from the idea. The succesful business is initiated by the idea. So, start with the clear idea, from the selection of the keyword to be captured, the name of website/blog. For this purpose, we need to survey first from the facility available on the internet.

Thursday, November 13, 2008

Activity on the forum

As you ready with your blog or website, the next step is promoting. Thee are many ways to promote,one of the way to promote your website or blog is through activity in the forum or groups. Come to the forum an be active by posting or commenting. On your signature, indicate your website.

If you active in posting on the forum then the member of the forum would want to know your site. If your website is visited, of course we hope the visitor would do anything, included clicking the ads there.

Another benefit itm by active on the forum, we could also enrich our vision on the internet marketing. Forum would inform others experience on the specific thing that would be useful to also improve our site.

So...please visit the forum...

Wednesday, November 12, 2008

Don't be trapped

If we browse the internet marketing items, we will find many ads how to get rich from internet. If we read more and more to many ads like that, we would be confuse what to do with.

I don't want to say that what being advertsied is not true, but I said "we have many interpration about the way to success,

After trying to subscribe some of them, I came to a conclusion that we have to find our way ourselves. Be cinsistent with what you do would be the key to success.... let's try...

Monday, November 10, 2008

Social Marketing

One tips from my online teacher is "social marketing". You actually can have the various information on this item by searching on the internet.

Social Marketing is the activity to promote our site by involving in the groups and forum. There are many groups in the internet and we can joint, depens on our interest or hobby. Suppose your hobby is surfing, ten you coul joint in the grpups on yahoo or google releted to surfing.

You attend the group with your signature containing your websit/blog so that the members of the group will know your website and try to visit. If they visit your website/blog, it means that they becomes your traffic. Imagine if many readers of the group doing the same thing.......so we can have many traffics.

So...please try it.

Sunday, November 9, 2008

Ping..........what it is...

Ping is a tool for informing the up-to-date condition of your website/blog to the available search engine facilities. By performing "ping", you have informed the change you've made to the search engine and then if a browser type the keywords related to your website then yours wold be listed.

The "ping" facility are numerous and you can find it easily by "searching".

One of them I recommended is "pingomatic.com", please try it.

Thursday, November 6, 2008

Keep Consistency in Writing The Content

Once you have your adsense on your blog/website, the key thing you should keep in mind is "consistency".
If, for example your title of your website is "Internet MArketing", so you hve to post the article about Internet Marketing.
This is necessary in order to overcome that the google robot would confuse the suitable ads to be placed on your website.
Inconsistency in the topic, some times would result in the not relevant ads to be placed on our website. Generally it would be the ads for the public campaign.
The thing that you also should keep is the language. Don't make the posting un the language other than those recommended by google. If it is happen you would be banned.....,

Sunday, November 2, 2008

Start With Adsense

One think that we confuse at the beginning is from where we should start with the Internet Marketing/ online business?. Many experts suggest to start with PPC (Pay Per Click) as known as Adsense by google..
The steps to follow are:

Step 1: Open a new window to the page Google AdSense program.

Step 2: Click the "Sign Up Now" blue pages in Google AdSense.

Step 3: After the entrance to the page "Welcome to AdSense", enter data such as below.

Step 4: "Website URL: Type the address of your blog (eg http://myblogname.blogspot.com). You can use either free domain or domain paying to register the Google AdSense. Before signing up, make sure that the content of your blog in English with a sufficient number of posts (5 to 10 posts).

Step 5: "Language Website": Select English - English.

Step 6: "I will not place ads on sites that include Incentives to click on ads": Click the box nearby..

Step 7: "I will not place ads on sites that include pornographic content": Click the box nearby..

Step 8: "Account Type: Select Individual.

Step 9: "Country or Territory": Select Your Country
Step 10: "Payee Name": Type your full name and ID cards according to the name of your bank account.

Step 11: "Street Address": Type the address where you live according to your ID. This address will be used as the delivery address of your commission, so be sure to do this..

Step 12: "City / Town": Type the name of the city where you live.

Step 13: "Postal Code": Type the number you zip code address.

Step 14: "I agree that I can receive checks made out to the payee name I have listed above": Click the box nearby.

Step 15: "Phone": Type your phone number.

Step 16: "Email preference": Click the box nearby..

Step 17: "I agree that I will not click on the Google ads I'm serving through AdSense": Click the box nearby.

Step 18: "I certify that I have read the AdSense Program Policies": Click the box. Make sure you actually have read the AdSense Program Policies and Adsense Terms and Conditions.

Step 19: "I do not already have an approved AdSense account": Click the box..

Step 20: Click the "Submit information".

Step 21: After entering the confirmation page of your data, follow the steps below.

Step 22: "Which best describes you: Click the first circle, if you have a Gmail email account or click the second circle, if you do not have a Gmail account. My advice, you should register before creating a Gmail account first.

Step 23: "Would you like to use your existing Google Account for AdSense?": If you have a Gmail account, click the first circle.

Step 24: Fill in the data your Gmail email address.

Step 25: Click the "Continue".

Your registration application has been sent. Furthermore, the Google AdSense team will review your blog and will deliver an email notification if it is received or not, in the time range less than 1 to 2 days after the time you register.

Saturday, October 25, 2008

Succesful Web Design

Millions of websites out there, but only a small percentage of them never get to a higher level or even manage to pull in more than a few visitors a day. World Wide Web that contains a wealth of information, but the fact is that most of the available information is absolute. Because there are more complete information on the Internet, you should really, if you want to make your website successful.

Anyone can come and start a web site associated with the topic almost does not recognize each other. But only a handful of people who really understand your topic or area of application and successfully to the capital. What a handful of people that reach more than 80% of income from the web.

So how exactly can design a website success? Here are some tips to get started:

1. Create unique content: Lost article spinners and replicators. They are now very easily found by search engine algorithms. Search engines love unique content, which means that the contents contained in the web site should not be anywhere on the web. This can only happen if you allow only those who meet the requirements to provide content, or write the same.

2. Aims to certain segments: Creating a multi-purpose Web site can be successful, but statistics show that the niche sites easier to generate revenue. Therefore, stick with one subject or scope. If you start a news site, try not to receive all types of news, but stick to the news on a particular niche. Stick with a niche and it will be successful.

3. Often encourage visits: Use a mailing list of subscribers to the arrest and is in constant contact with them. Giving reasons for visiting your site consistently and often. This will generate enough interest, your campaign search engine rankings and traffic.

4. Does not exceed the advertising: Do not fill your site with a sense of banners or sponsors in the hope of a quick leap. Web sites have been developed, the ads rarely used to provide a more professional appearance. This confidence is based more quickly and can improve your business in the long term.

5. Based on the web site on the idea: I can not state this enough. Is not the money in one web site alone. This is the idea behind it. What is your idea? Do you want the guitar community together in one platform? Is your site as a place for single mothers as a central platform to solve the problems?

Remember, the money is in the idea. I hope this article is informative. Remember, anyone can design a web site. Only a handful of people do it correctly and reap huge profits.

Wednesday, October 22, 2008

Steps Before Commencing Your Business

1.Make Clear the Intention.
Make clear your aim/intention to involve in this business, if you do this from the bottom of your heart or just to be imitate some one that has been successfully in this business.
If indeed from the pure mind and your conscience, then you certainly can prepare themselves in a much better mental and physical to start your own business. You know all the risks and understand the way to anticipate. However, if only because the property tempted, then so be prepared for the loser, a happy blame everything other than himself.


2. Set Your Vision.
When starting a business, should you have set your vision, what a basic foothold for developing your business so that it will be more developed in the future. Without vision, your business can not move forward rapidly.

3. Understand Your Business Mission.
Like the Vision, then you must also prepare the mission or Action for you to develop your own business. Prepare the Targets of Your Business, what steps are needed to reach the target business. Without understanding your mission of this business, you will regret later in the future.

4. Aware About Conducting A Big Business.
This required that there must be in the minds of your mind, is confident that the business that you run this is Big Business. Do not ever underestimate even your own business, although still a small at the beginning.

5. Stay Cool (hear the inner voice) Before Doing Business Mission.
We have to be careful with our own decision. Sometimes at the beginning of business, we were too “euphoria”. It can be obstacle to our business. Every thing which are out of control would result well. So, be careful with our spirit, we need to be calm and stay cool in handling the business.

6. Consistent Implementing Business.
Of course you also need to remain consistent in all things to develop your business. Consistent in meaning business, you should still move forward ... any obstruction in front of you ... You still have to continue forward persist ... Never surrender, never lose.

7. Maintaining Business in the Quality and Services.
Since you already intend to start your own businesses, the aspect of quality of products and services should be actualized in the program of your business, especially in the mind and your conscience.

8. Conducting Business Promotion not excessively.Business would be expand with a campaign. But, in organizing the campaign, we have to be humble. Don’t be excessive in saying our product is the best. To promote that our product is good would be better than saying that our product is the best. Don’t blame others in our promoting.

9.In God we thrust
You must remember! That your business is provided by our God, Allah SWT. You can also start a business because allowed by God. So do you feel that your business can be the road because of your own business. Remember Allah as much as possible, before the start of business, while on business, and after you complete your business. Essentially every time a businessman should always want to remember the good deeds. Because you only have to pick a business that provided by God.

Friday, October 17, 2008

Traffics

Visitors are prospects, they are your money plantation field. Whatever you do business in the Internet, visitors become important factors of your success.
Especially if the visitors are more familiar with you until then to become friends. They can become your prospective buyers. They can become a supporting your business. They can also provide input on yourself. Without them, your business would be no meaning. Therefore, I say, friends are invaluable assets. Without them, your products would be difficult to get predicate as best seller.
"But, how? Moreover, I still do not understand the Internet business. "Questions like this may cometo yourself. But do not worry. The answer can be found below:

1. Create Squeeze page. Especially for those of you who work in the Internet business, I highly recommend that your website have Squeeze page. You confused what Squeeze page is? Please open your www.FormulaBisnis.com.
After the first page opens, and then look at the top left corner. Now it is called Squeeze page. With Squeeze page, you can collect the names and addresses of their email. To make them interested to fill-in, make Squeeze page as interactive as possible. Think carefully about the design and the font. Also, do not forget the following:• Create a headline that fascinate. So that they are interested to fill them. • Show in the form of a list (bullet points). So that they are more easy to fill. • Give a gift to him/her who fill-in. For example, such as e-books.

2. Create your article on Business Make the articles related to your business. This can support your website. The need to be taken, the articles should be useful for your readers and presented in a language that is easily digested. And make sure in the bottom of this article you include a link to the Squeeze page. I am sure, with a routine post articles, at least 2-3 articles each week, you will be inundated many pengnjung.

3. Advertise The next strategy, you can advertise. Advertise still be one of the best strategies to invite visitors. Although our site would be popular, but we should still maintain and advertising to encompass new visitors.
With advertising, the opportunity to get the visitors always open. The important things, when you intend to advertise, make sure that the traffic of advertising is high enough. Note also the effectiveness. If the visitors you get from the total visitors reaching 10 - 20%, then your ad is successful. If not, other than you need to see your ad format, also need to consider to move your advertising.

It’s easy to fascinate the visitor, isn’t it? If they are interested in your offer, then certainly they would come by themselves to submit their email address. Please try!

Friday, October 10, 2008

Email Marketing

E-mail marketing is a form of direct marketing that uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: • sending e-mails in order to improve the relationship of a merchant with your current or previous clients and to foster customer loyalty and repeat business, • sending e-mails with the aim of acquiring new customers and convince existing customers to buy something immediately, • add ads to e-mails sent by other companies to their customers, and • sending e-mails over the Internet, like e-mail and does not exist outside the Internet (for example, the network of e-mail and FIDO). The researchers estimate that U.S. companies alone U.S. $ spent 400 million e-mail marketing in 2006 Benefits E-mail marketing (Internet) is very popular with businesses for several reasons: • A mailing list has the potential to distribute information to a wide range of specific potential customers at relatively low cost. • In comparison with other investments in media, such as direct mail or printed newsletters, e-mail is cheaper. • An accurate ROI can be monitored ( "track to cart") and has proven to be high when done correctly. E-mail marketing is often regarded as second only to search marketing as the most effective online marketing tactic • The deadline for delivery of an email is short (ie, seconds or minutes) compared with a notice by mail (ie one or more days). • An advertiser is able to "push" the message to your audience, as opposed to the site based on advertising, which is based on a customer to visit that site. • E-mail messages are easy to trace. An advertiser can track users through autoresponders, web bugs, bounce messages, requests to unsubscribe, read receipts, click-throughs, etc. These mechanisms can be used to measure the rates of open , Positive or negative responses, and to correlate sales with marketing. • Advertisers can generate repeat business affordable and automatically. • Advertisers can reach a large number of e-mail subscribers who have opted in (ie consent) to receive email communications on subjects of interest to them. • More than half of Internet users check or send e-mail on a typical day • Specific types of interaction with messages can trigger other messages to be delivered automatically, or other events, such as updating the profile of the recipient to indicate a specific category of interest. Disadvantages Many businesses use email marketing to communicate with existing customers, but many other companies for sending unsolicited bulk e-mail, also known as spam. Internet system administrators have always considered responsible for dealing with "abuse of the network," but not "abuse in the network." That is, who will act very strongly against spam, but leave matters such as defamation or trademark infringement to the legal system. Most managers have a passionate dislike of spam, which is defined as any unsolicited e-mail. Draconian measures such as having a corporate website, with or without notice, are completely normal responses to spamming. Normally, the terms of service for Internet companies in contracts permit this type of action, so the spammer does not often resort. Illegal e-mail before the marketing legitimate e-mail marketing. In the early Internet (ie Arpanet), you can not use half for commercial purposes. As a result, marketers are trying to establish themselves as legitimate businesses in the e-mail marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate. It is often difficult for observers to distinguish between legitimate and spam e-mail marketing. First, spammers attempt to represent themselves as legitimate operators. Second, direct marketing groups, such as the U.S. Direct Marketing Association (DMA) have pressured lawmakers to legalize the activities that some operators of the Internet are considered spam, such as sending "opt-out 'mail unsolicited commercial e. Thirdly, the volume of spam has led some people to mistake legitimate commercial e-mail spam. This situation occurs when the user receives an e-mail from a mailing list to which it subscribes. Additional confusion arises when both legitimate and spam messages have a similar appearance, as when messages include HTML and graphics. Established an effective technique used by companies marketing by e-mail is to require what is known as the "double opt-in" method of requiring a potential recipient manually to confirm your request for information by clicking on a link and enter only a unique identification code to confirm that the beneficial owner of the e-mail address has been requested information. Responsible email marketing and auto companies use this double opt-in method to confirm each request before any information is sent out. A report published by the e-mail services company, a return path, starting in mid-2008 e-mail deliverability remains a problem for legitimate traders. According to the report, legitimate mail servers on average implementation rate of 56%, twenty percent of the messages were rejected, and eight percent were filtered. Because the volume of spam e-mail on the Internet, spam filters are essential to most users. Some traders report that legitimate commercial e-mail messages often get caught and hidden by the filters, however, is somewhat less common e-mail to users complain that spam filters blocking legitimate mail. The companies taking into account the use of an e-mail marketing program must ensure that your program does not violate spam laws, such as the United States' Control Assault of Non-requested Pornography and Marketing Act (CAN -SPAM) [5], the European Union Privacy and Electronic Communications Regulations 2003, or your Internet service provider in the Acceptable Use Policy. Even if a company adheres to applicable laws, may be blacklisted (by example, in SPEWS) if Internet e-mail administrators determine that the company is sending spam. CAN-SPAM compliance The CAN-SPAM Act of 2003 authorizes the U.S. a penalty of $ 11,000 per violation of spam each recipient. Therefore, many commercial e-mail marketing within the United States use a service or special software to ensure compliance with the law. A variety of older systems that exist do not guarantee compliance with the law. To comply with the Act regulating the e-mail, services typically require users to authenticate their return address and include a valid physical address, providing a click on an unsubscribe feature, and prohibit the import list Addresses that has not acquired a valid permit. Besides meeting the legal requirements, e-mail began to service providers to help customers set up and manage their own e-mail marketing campaigns. The supply of service providers of e-mail templates, as well as methods for managing subscriptions and cancellations automatically. They also provide statistics on the number of messages received and opened, and whether the recipients clicked on links within the messages. The CAN-SPAM Act has recently been updated with some new regulations which came into force on July 7, 2008. Opt-in e-mail advertising Opt-in e-mail advertising, or permission marketing is a method of advertising via e-mail whereby the recipient of the publicity has given his consent to receive it. This method is one of several developed by merchants to eliminate the disadvantages of e-mail marketing. Opt-in e-mail marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. [6] This system is intended to eventually result in a high degree of satisfaction among consumers and marketers. If you opt-in e-mail advertising is used, the material that is sent by email to consumers was "expected". It is assumed that the consumer wants to receive, which makes it unlike unsolicited advertising sent to consumers. Ideally, opt-in e-mail ads will be more personal and relevant to the consumer that targeted ads. A common example of the marketing authorization is a newsletter sent to a company advertising for clients. These newsletters inform customers of upcoming events or promotions, or new products. [7] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the time of purchase if they would like to receive the newsletter. With a base of opted contact information stored in its database, marketers can send promotional material automatically. They can also segment their promotions to specific market segments.

Display Advertising

Display advertising is a form of advertising which usually contains text (ie copy), logos, photographs or other images, location maps, and similar items. In magazines, the display of advertisements may appear on the same page, or on the page adjacent to, the overall editorial content. In contrast, classified advertising in general, appears in a separate section, was traditionally text-only, and is available in a limited selection of fonts. Display ads are not required to contain images, audio or video: textual advertising is also used when the text might be more appropriate or more effective. The example of text ads is a commercial messages sent to users of mobile devices. A common form of display advertising means billboards.

Internet Display advertising also appears on the Internet as a form of Internet marketing. Display advertising appears on websites and in many ways, including Web banners. These banners can consist of static or animated images and interactive media that can include audio and video elements. Adobe Flash is the format of such interactive ads. The Interactive Advertising Bureau, a trade group for the industry, lays down some rules for displaying online advertising sizes and shapes. You can also visit www.funfred.cabanova.com for more information or links

Business Models

Internet marketing is associated with several business models: e-commerce - the goods are sold directly to consumers or businesses, the publication - advertising sales, lead-based websites - an organization that creates value by acquiring sales of its website, and affiliate marketing - a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

There are many other business models based on the specific needs of each person or company is launching a marketing campaign on the Internet. Differences traditional marketing One-on-a The user is directed regularly browse the Internet itself, so marketing messages can reach them personally. This approach is used in the search market, where the ads are based on the search engine keywords entered by the user. Appeal to specific interests Internet marketing emphasis in marketing that appeals to a specific behavior or interests, instead of reaching a wide demographic defined. "Off-line marketing typically segment their markets according to age group, gender, geography, and other general factors.

Online merchants have the luxury of the orientation of the activity. For example, a kayak company can send notices in kayaking and canoes websites with the full knowledge that the public has an interest related. Internet marketing differs from the magazine ads, where the goal is to appeal to the demographic projections of the magazine. Because the advertiser has knowledge of the recipients, who are engaged in certain activities (eg, upload images, contributing to the blogs) - the company is not based on the expectation that a certain group of people who interested in your product or service.

Benefits Internet marketing is relatively cheap compared with the proportion of costs against the scope of the target audience. Companies can reach a wide audience for a small fraction of the budgets of traditional advertising. The nature of the medium allows consumers to research and purchase of products and services at their own convenience.

Therefore, companies have the advantage of appealing to consumers in an environment that can produce results quickly. The strategy and the overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively.

Almost every aspect of a marketing campaign on the Internet can be tracked, measured and verified. Advertisers can use a variety of methods: pay per impression, pay per click, pay-per-play, or pay for each share. Therefore, marketers can determine which messages or offers are more appealing to the audience.

The results of the campaigns can be measured and monitored immediately because online marketing initiatives usually require users to click on an ad, visit a website, and perform a specific action. Such measurement can not be achieved through advertising hoardings, where an individual at best be interested, and then decide to get more information at a later time. Internet marketing from 2007 is growing faster than other types of media.

Due to the exposure, response, and the overall efficiency of Internet media are easier to track more traditional off-line via the media-use web analytics, for example, the Internet -- Marketing can offer a greater sense of accountability to advertisers. Marketers and their customers are increasingly aware of the need to measure the impact of collaboration on marketing (that is, how it affects the Internet sales at stores) instead of siloing every advertising medium. The effects of multichannel marketing can be difficult to determine, but they are an important part of determining the value of media campaigns

Effects on Industries

Internet marketing has had a major impact in several pre-retail-oriented industries, including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Internet marketing is now outperforming the radio market in terms of market share. In the music industry, many consumers have been buying and downloading music (eg MP3 files) over the Internet for several years, in addition to the purchase of compact discs. In 2008, Apple Inc. 's iTunes Store has become the largest seller of music in the U.S.

The number of banks offering the ability to perform online banking has also increased. Online banking is believed to appeal to customers because it is more convenient to visit bank branches. Currently more than 150 million U.S. adults now online banking, with increasing speed Internet connection is the main reason for rapid growth in online banking. [Citation needed] of people who use the Internet, 44 percent now perform banking activities over the Internet. [edit] Internet auctions have gained popularity. Only items that previously could only be found at flea markets are being sold on eBay.

Specialized e-stores sell items ranging from antiques to the film props.As the first online platform for resale, eBay is often used as a basis for price-specialized topics. Buyers and sellers often look at the prices on the website before going to flea markets, the price on eBay often becomes the subject of the sale price.

It is increasingly common for vendors of the flea market to a place targeted advertising on the Internet for each of the issues that are selling online, all while running their businesses outside their homes. The effect on the advertising industry has been profound. Within a few years, online advertising has grown to be worth tens of billions of dollars a year.

PricewaterhouseCoopers reported that U.S. $ 16.9 million was spent on Internet marketing in the U.S. 2006Internet in marketing has had a growing impact on the electoral process. In 2008, candidates for president largely on Internet marketing strategies used to reach constituents. During the 2007 primary elections of candidates added an average of over 500 social networks supported by day to help spread their candidate Barack Obama USA

Broadband Induced Trends

Broadband induced trends Online advertising techniques have been drastically affected by technological advances in the telecommunications industry. In fact, many companies are adopting a new paradigm that is changing the approach to online ads simple text to rich multimedia experience. As a result, advertisers can more effectively participate in and manage online branding campaigns, which aim to shape consumer attitudes and feelings toward certain products.

And what is the critique of technological development that is generating this paradigm shift? The answer: broadband. In March 2005, about half of all households were equipped with broadband technology. In May 2008, broadband technologies has spread to more than 90% of all residential Internet connections in the United States.

When one considers a study by Nielsen conducted in June 2008, which estimated that the number of U.S. Internet users 220141969 like, you can calculate that there are currently around 199 million people in the United States the use of broadband technologies to browse the Web. As a result, all the 199 million members of this burgeoning market have the ability to watch TV-like ads with the click of a mouse.

And to be sure, online advertisers are working feverishly to design rich multimedia content that will generate a "warm fuzzy" feeling when viewed by its target audience. As connection speeds continue to rise, so the frequency of online branding campaigns.

Security

Information security is important both for companies and consumers involved in online business. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will be kept private. Encryption is the main method for the implementation of privacy policies.

Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that buy customer information offer the option for people to have their information removed from the database, also known as opting out.

However, many customers are not aware, as long as their information is being shared, and are unable to stop the transfer of information between their firms if there is such activity. Another major security concern that consumers have with e-commerce merchants or not it is going to get exactly what they are buying.

Online merchants have tried to address this concern by investing in building strong consumer brands (such as Amazon.com, eBay, Overstock.com), and by mobilizing trader / systems for classifying information and e-commerce solutions union. All these solutions attempt to assure consumers that their transactions are free because of problems merchants can be trusted to deliver products and services. Moreover, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to cope with the problems effectively if they occur.

Limitation

Internet marketing requires customers to use the latest technologies in place of traditional media. Low-speed Internet connections are another obstacle.

If companies build large or too complicated web sites, individuals connected to the Internet via dial-up connections or mobile devices may experience significant delays in delivery of content.

From the perspective of the buyer, the inability of buyers to touch, smell, taste or "prove" the property before making a purchase online may be limited.

However, there is no industry standard for electronic commerce providers to reassure customers by having liberal return policies as well as in-store pick-up services. A survey of 410 marketing executives listed the following barriers to entry for companies seeking large online market: a lack of ability to measure the effects, the lack of internal capacity, and difficulty to convince senior management

Advantages of Internet Marketing

Internet marketing is relatively cheap compared with the proportion of costs against the scope of the target audience. Companies can reach a wide audience for a small fraction of the budgets of traditional advertising. The nature of the medium allows consumers to research and purchase of products and services at their own convenience.

Therefore, companies have the advantage of appealing to consumers in an environment that can produce results quickly. The strategy and the overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Almost every aspect of a marketing campaign on the Internet can be tracked, measured and verified. Advertisers can use a variety of methods: pay per impression, pay per click, pay-per-play, or pay for each share.

Therefore, marketers can determine which messages or offers are more appealing to the audience. The results of the campaigns can be measured and monitored immediately because online marketing initiatives usually require users to click on an ad, visit a website, and perform a specific action. Such measurement can not be achieved through advertising hoardings, where an individual at best be interested, and then decide to get more information at a later time. Internet marketing from 2007 is growing faster than other types of media.

Due to the exposure, response, and the overall efficiency of Internet media are easier to track more traditional off-line through the media-use web analytics, for example, the Internet -- Marketing can offer a greater sense of accountability to advertisers. Marketers and their customers are increasingly aware of the need to measure the impact of collaboration on marketing (that is, how it affects the Internet sales at stores) instead of siloing every advertising medium. The effects of multichannel marketing can be difficult to determine, but they are an important part of determining the value of media campaigns.

Differences from Conventional Marketing

One-on-approach
The user is directed regularly browse the Internet itself, so marketing messages can reach them personally. This approach is used in the search market, where the ads are based on the search engine keywords entered by the user.

Appeal to specific interests
Internet marketing emphasis in marketing that appeals to a specific behavior or interests, instead of reaching a wide demographic defined. "Off-line marketing typically segment their markets according to age group, gender, geography, and other general factors. Online merchants have the luxury of the orientation of the activity. For example, a kayak company can send notices in kayaking and canoes websites with the full knowledge that the public has an interest related. Internet marketing differs from the magazine ads, where the goal is to appeal to the demographic projections of the magazine. Because the advertiser has knowledge of the recipients, who are engaged in certain activities (eg, upload images, contributing to the blogs) - the company is not based on the expectation that a certain group of people who interested in your product or service.

What Internet Marketing is

Internet marketing, also known as web marketing, online marketing, Internet advertising, or eMarketing is the marketing of products or services through the Internet. The Internet has brought many unique benefits to marketing, one of whom is a cost reduction of the distribution of information and the media to a global audience.

The interactive nature of Internet marketing, both in terms of providing the answer and get instant answers, is a unique quality of the environment. Internet marketing is sometimes considered to have a wider scope because it related to digital media like Internet, e-mail, and wireless media, however, Internet marketing also includes the management of digital customer data management and electronic customer relationship (eCRM) systems. Internet links and creative marketing and technical aspects of the Internet, including design, development, advertising and sales.

Internet marketing does not only involve the construction or promotion of a website, nor is put a banner ad on another site. Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales targets with their website the function and appearance, focusing on its target market through proper choice of advertising, media communication and design. Internet marketing also refers to the placement of media along different stages of customer engagement through search engine marketing (SEM), search engine optimization (SEO), ads banner on specific websites, e-mail marketing strategies and Web 2.0.

In 2008 The New York Times that working with comScore published an initial estimate for the user to quantify the data collected by large Internet-based businesses. Counting four types of interactions with the websites of the company, in addition to the successes of the advertisements served from advertising networks, the authors found the potential for collecting upwards of 2,500 pieces of data on average per user per month.