What Internet Marketing is

Internet marketing, also known as web marketing, online marketing, Internet advertising, or eMarketing is the marketing of products or services through the Internet. The Internet has brought many unique benefits to marketing, one of whom is a cost reduction of the distribution of information and the media to a global audience.

The interactive nature of Internet marketing, both in terms of providing the answer and get instant answers, is a unique quality of the environment. Internet marketing is sometimes considered to have a wider scope because it related to digital media like Internet, e-mail, and wireless media, however, Internet marketing also includes the management of digital customer data management and electronic customer relationship (eCRM) systems. Internet links and creative marketing and technical aspects of the Internet, including design, development, advertising and sales.

Internet marketing does not only involve the construction or promotion of a website, nor is put a banner ad on another site. Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales targets with their website the function and appearance, focusing on its target market through proper choice of advertising, media communication and design. Internet marketing also refers to the placement of media along different stages of customer engagement through search engine marketing (SEM), search engine optimization (SEO), ads banner on specific websites, e-mail marketing strategies and Web 2.0.

In 2008 The New York Times that working with comScore published an initial estimate for the user to quantify the data collected by large Internet-based businesses. Counting four types of interactions with the websites of the company, in addition to the successes of the advertisements served from advertising networks, the authors found the potential for collecting upwards of 2,500 pieces of data on average per user per month.