Effects on Industries

Internet marketing has had a major impact in several pre-retail-oriented industries, including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Internet marketing is now outperforming the radio market in terms of market share. In the music industry, many consumers have been buying and downloading music (eg MP3 files) over the Internet for several years, in addition to the purchase of compact discs. In 2008, Apple Inc. 's iTunes Store has become the largest seller of music in the U.S.

The number of banks offering the ability to perform online banking has also increased. Online banking is believed to appeal to customers because it is more convenient to visit bank branches. Currently more than 150 million U.S. adults now online banking, with increasing speed Internet connection is the main reason for rapid growth in online banking. [Citation needed] of people who use the Internet, 44 percent now perform banking activities over the Internet. [edit] Internet auctions have gained popularity. Only items that previously could only be found at flea markets are being sold on eBay.

Specialized e-stores sell items ranging from antiques to the film props.As the first online platform for resale, eBay is often used as a basis for price-specialized topics. Buyers and sellers often look at the prices on the website before going to flea markets, the price on eBay often becomes the subject of the sale price.

It is increasingly common for vendors of the flea market to a place targeted advertising on the Internet for each of the issues that are selling online, all while running their businesses outside their homes. The effect on the advertising industry has been profound. Within a few years, online advertising has grown to be worth tens of billions of dollars a year.

PricewaterhouseCoopers reported that U.S. $ 16.9 million was spent on Internet marketing in the U.S. 2006Internet in marketing has had a growing impact on the electoral process. In 2008, candidates for president largely on Internet marketing strategies used to reach constituents. During the 2007 primary elections of candidates added an average of over 500 social networks supported by day to help spread their candidate Barack Obama USA