Security

Information security is important both for companies and consumers involved in online business. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will be kept private. Encryption is the main method for the implementation of privacy policies.

Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that buy customer information offer the option for people to have their information removed from the database, also known as opting out.

However, many customers are not aware, as long as their information is being shared, and are unable to stop the transfer of information between their firms if there is such activity. Another major security concern that consumers have with e-commerce merchants or not it is going to get exactly what they are buying.

Online merchants have tried to address this concern by investing in building strong consumer brands (such as Amazon.com, eBay, Overstock.com), and by mobilizing trader / systems for classifying information and e-commerce solutions union. All these solutions attempt to assure consumers that their transactions are free because of problems merchants can be trusted to deliver products and services. Moreover, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to cope with the problems effectively if they occur.