Limitation

Internet marketing requires customers to use the latest technologies in place of traditional media. Low-speed Internet connections are another obstacle.

If companies build large or too complicated web sites, individuals connected to the Internet via dial-up connections or mobile devices may experience significant delays in delivery of content.

From the perspective of the buyer, the inability of buyers to touch, smell, taste or "prove" the property before making a purchase online may be limited.

However, there is no industry standard for electronic commerce providers to reassure customers by having liberal return policies as well as in-store pick-up services. A survey of 410 marketing executives listed the following barriers to entry for companies seeking large online market: a lack of ability to measure the effects, the lack of internal capacity, and difficulty to convince senior management